Overview: Worked with design team to refresh Sixpoint’s existing packaging. The outside of the package is a reflection of what is happening on the inside, and has eliminated previous embellishments and focusing on the core features that matter. The beer style name has taken hierarchy on the packaging and is more prominent for consumers. I led the art direction and redesigned the top panels of the packaging to show distinction between year round & limited releases. I also designed the layout of the bottom of the package that now includes a “freshness window” to view the “canned on” & “best by” dates. I designed the beer specs and layout that can also be seen on the bottom of all of Sixpoint’s packaging.