Overview: In charge of monitoring all social networks, responding to customer service issues, analytic reports, and creating and distributing content calendars and strategy. Focus on maintaining and growing a strong community across all social media platforms. Ideated & produced original content through studio photography & videos, product styling, and curated user generated content. In my role I also managed influencer outreach and artist collaborations. Developed and led social campaigns focused on new product release and with the goal of generating new leads and fans.
Instagram: Grew the brand organically from 46k followers(Q3 of 2017) to 80.2k followers (End of Q4 2018)
Social platforms used: Instagram, IG TV, IG Stories, YouTube, Facebook, Twitter, Untappd