My role included developing a monthly editorial calendars and a posting strategy for Stridex®. This also including running facebook ad campaigns and promotions, providing insights and reports based on targeted demographic, and implementing a budget per campaign. I was also in charge of designing and creating all of the assets needed for the promotions, which also included building out custom Facebook applications, and preparing briefs and concepting ideas that would benefit the brand’s Facebook presence. I helped grow the brand’s Facebook presence by a over 25, 000 new fans.